Getting Started
Quick Start Guide
Welcome to Search Goblin! This comprehensive guide will walk you through the essential steps to connect your data sources, configure your account settings, and begin leveraging our powerful SEO analytics and AI-driven optimization tools. Get up and running in just a few minutes.
Account Setup Shortcuts
Configuring your account settings is crucial for personalizing your Search Goblin experience and ensuring full access to all features. Below are shortcuts to key areas within your profile where you can manage connections, set preferences, and secure your account.
Content & Brand Queries
Set site context and brand regex under each connected property.
Go to Profile › PropertiesEssential Setup Steps
Follow these four essential steps to get the most out of Search Goblin. Each step builds upon the previous one, creating a comprehensive SEO analytics and optimization platform tailored to your business needs.
-
Connect Google Search Console
This is the foundation of your Search Goblin experience. By connecting your Google Search Console account, you enable Search Goblin to import your search performance data, which powers all our dashboards and AI insights. You'll be able to see which keywords are driving traffic, which pages perform best, and identify optimization opportunities.
What you'll get:
Complete search performance data, keyword rankings, click-through rates, and impression data for all your connected properties.
-
Configure Content & Brand Queries
Define your site's context and brand queries to ensure our AI provides the most accurate and relevant insights. This crucial step helps differentiate between branded and non-branded search traffic, giving you clearer analytics on how users discover your content versus how they find your brand specifically.
What you'll get:
More accurate AI insights, better content recommendations, and clearer separation of branded vs. organic traffic.
-
Connect Google Ads (Optional but Recommended)
For a complete view of your digital marketing performance, connect your Google Ads account. This integration allows Search Goblin to correlate your organic search data with your paid advertising efforts, providing deeper insights into keyword effectiveness, budget allocation, and overall campaign performance.
What you'll get:
Unified view of organic and paid performance, keyword overlap analysis, and ROI insights across channels.
-
Add AI Provider API Keys
Unlock Search Goblin's advanced AI capabilities by adding your preferred AI provider API keys. This enables features like intelligent content optimization, automated insights generation, competitive analysis, and AI-powered recommendations that help you stay ahead of the competition.
What you'll get:
AI content optimization, automated insights, competitive analysis, and intelligent recommendations for improving your SEO performance.