Connect Google Accounts

Connecting your Google accounts is essential for Search Goblin to access your valuable SEO data. This comprehensive guide will walk you through authorizing your Google Search Console (GSC) properties and optionally integrating your Google Ads account for a complete performance overview.

Important: You must have verified ownership of your website in Google Search Console before connecting to Search Goblin.

Google Search Console Integration

Why Connect Search Console?

Search Goblin leverages your Google Search Console data to provide:

  • Comprehensive Search Analytics: Detailed insights into your website's search performance, including clicks, impressions, CTR, and average position
  • AI-Powered Summaries: Intelligent analysis of your search trends and performance patterns
  • Content Optimization: Data-driven recommendations for improving your content's search visibility
  • Competitive Analysis: Understanding how your content performs against competitors
  • Opportunity Identification: Discovering untapped keywords and content gaps

Step-by-Step Connection Process

  1. Navigate to Your Profile:

    Open Profile › Search Console in your Search Goblin dashboard.

  2. Initiate Connection:

    Click Connect to Search Console or Reconnect if your previous connection has expired.

    Connections expire after 90 days for security reasons. You'll receive email notifications before expiration.
  3. Google Authorization:

    You'll be redirected to Google's authorization page. Review the permissions and click "Allow" to grant Search Goblin access to your Search Console data.

    Permissions Granted:

    • Read Search Console data: Access to your search performance metrics
    • View property information: List of your verified websites
    • Read site verification status: Confirmation of website ownership
  4. Select Properties:

    Choose which Search Console properties you want to make available in Search Goblin dashboards. You can select multiple properties if you manage several websites.

  5. Set Active Property:

    Designate one property as your "active" property for default dashboard views. You can change this anytime from the same section.

Managing Multiple Properties

If you manage multiple websites, Search Goblin allows you to:

  • Connect Multiple Properties: Link all your Search Console properties in one account
  • Switch Between Properties: Easily toggle between different websites in your dashboards
  • Cross-Property Analysis: Compare performance across different websites
  • Unified Reporting: Generate reports that include data from multiple properties

Troubleshooting Connection Issues

Common Issues and Solutions:

❌ "Access Denied" Error:

Cause: You don't have sufficient permissions in Google Search Console.

Solution: Ensure you have at least "Owner" or "Full" access to the property in Google Search Console.

❌ "Property Not Found" Error:

Cause: The website isn't verified in Google Search Console.

Solution: Verify your website ownership in Google Search Console first, then retry the connection.

❌ Connection Expires Frequently:

Cause: Google's security policies require periodic re-authorization.

Solution: This is normal behavior. Simply reconnect when prompted or when you notice expired connections.

Benefits of Google Ads Integration

While optional, connecting your Google Ads account provides:

  • Unified Performance View: See both organic and paid search performance in one place
  • Cross-Channel Insights: Understand how organic and paid traffic complement each other
  • Budget Optimization: Identify opportunities to shift budget between channels
  • Keyword Strategy: Compare organic vs. paid keyword performance
  • Competitive Intelligence: See which keywords competitors are bidding on

Connection Process

  1. Access Google Ads Settings:

    Open Profile › Google Ads in your Search Goblin dashboard.

  2. Initiate Connection:

    Click Connect to Google Ads to start the authorization process.

  3. Select Account:

    If you have access to multiple Google Ads accounts, choose the one you want to connect.

    You can connect multiple Google Ads accounts, but only one can be set as "active" at a time.
  4. Set Active Account:

    Designate which Google Ads account should be used for default reporting and analysis.

Google Ads Permissions

Required Permissions:

  • Read campaign data: Access to campaign performance metrics
  • Read keyword data: Information about keyword performance and bids
  • Read account information: Basic account details and settings

Note: Search Goblin only reads data from your Google Ads account and never makes changes to campaigns or settings.

Data Privacy and Security

How We Protect Your Data:

  • Read-Only Access: Search Goblin only reads your data and never modifies campaigns or settings
  • Encrypted Storage: All data is encrypted both in transit and at rest
  • Secure API Access: We use Google's official APIs with industry-standard security protocols
  • Regular Audits: Our security practices are regularly reviewed and updated
  • Data Retention: We only store data necessary for providing our services and delete it when no longer needed
Success! Once connected, your Google accounts will automatically sync data with Search Goblin. You can now access comprehensive SEO analytics and AI-powered insights across all your connected properties.