Search Goblin Docs
Main Dashboard Guide
Your primary analytics view for understanding search performance trends, key metrics, and data insights from Google Search Console. Master this powerful tool to unlock the full potential of your search data.
Key Metrics Explained
Clicks
The number of times users clicked on your website from Google search results. This indicates actual traffic driven by search.
Impressions
How many times your pages appeared in search results, regardless of whether users clicked on them.
CTR (Click-Through Rate)
The percentage of impressions that resulted in clicks. Calculated as (Clicks ÷ Impressions) × 100.
Average Position
The average ranking position of your pages in search results. Lower numbers are better (1 is the top position).
Dashboard Features
The Main Dashboard offers powerful filtering and analysis tools to help you understand your search performance from multiple angles. Use these features to drill down into specific insights.
Date Range Selection
Use the date picker to analyze specific time periods and identify trends:
Last 7 days
Recent performance trends and immediate insights
Last 28 days
Monthly performance overview and patterns
Last 3 months
Quarterly analysis and long-term trends
Custom range
Any specific period you want to analyze
Comparison Mode
Compare your current performance with previous periods to identify growth patterns and seasonal trends:
Month-over-month: Compare with the previous month
Week-over-week: Compare with the previous week
Filtering Options
Use these filters to focus your analysis on specific aspects of your search performance:
Understanding the Charts
The Main Dashboard visualizes your search performance data through interactive charts and tables. Learn how to interpret these visualizations to extract actionable insights.
Performance Over Time
The main chart shows how your key metrics have changed over the selected time period. Look for these patterns:
Upward Trends
Improving performance indicators that show your SEO efforts are working
Seasonal Patterns
Regular fluctuations in traffic that help you plan content and campaigns
Anomalies
Unusual spikes or drops that need investigation and may indicate opportunities
Correlations
How different metrics move together to understand cause and effect
Top Performing Pages
The table below the chart shows your best-performing pages. Use this data to:
Identify Valuable Content
Find your most valuable content that drives traffic and conversions
Understand Audience
Learn what topics and content types resonate with your audience
Content Opportunities
Find opportunities to create similar high-performing content
Prioritize Optimization
Focus your optimization efforts on the most impactful pages
Export Options
Export your dashboard data in multiple formats for further analysis, reporting, and sharing with stakeholders. Choose the format that best suits your needs.
AI-Powered Insights
Search Goblin's AI analyzes your data to provide intelligent insights and recommendations. These automated insights help you understand patterns and opportunities in your search performance.
Performance Analysis
AI identifies trends, anomalies, and opportunities in your search data
Recommendations
Get specific suggestions for improving your search performance
Predictive Insights
AI predicts future performance based on current trends
Common Use Cases
Here are some practical ways to use the Main Dashboard in your daily SEO workflow. These use cases will help you get the most value from your search performance data.
Weekly Performance Review
Set up a weekly routine to check your main dashboard for performance trends and identify any issues that need attention.
Campaign Impact Analysis
Use date filtering to measure the impact of specific SEO campaigns or content launches on your search performance.
Client Reporting
Export data in PDF format to create professional reports for clients showing their search performance progress.
Competitive Analysis
Compare your performance metrics over time to identify areas where you're gaining or losing ground in search results.
Troubleshooting
Having issues with your Main Dashboard? Check these frequently asked questions for quick solutions to common problems and questions.
Frequently Asked Questions
Why is my data different from Google Search Console?
Search Goblin displays the same data as Google Search Console, but there may be slight differences due to:
- Data processing time (up to 3 days delay)
- Different time zones
- Filtering options applied
If you notice significant differences, try refreshing the data or check your date range settings.
How often is the data updated?
Data is automatically synced with Google Search Console every 24 hours. You can also manually refresh the data using the refresh button in the dashboard.
Why are some metrics showing as zero?
Zero values can occur when:
- No data is available for the selected date range
- Filters are too restrictive
- Your site is very new and hasn't accumulated data yet
Try expanding your date range or removing some filters to see more data.