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Search Terms by Page Guide
Discover exactly which search queries lead users to each of your pages. Understand user search behavior, identify content optimization opportunities, and improve your pages' search performance.
What is Search Terms by Page Analysis?
Search Terms by Page analysis shows you exactly which search queries led users to each of your pages. This granular view helps you understand user intent, optimize content for specific queries, and identify opportunities to improve your pages' search performance.
Example Analysis
Page: /blog/seo-tips-for-beginners/
Key Features
Query-to-Page Mapping
See exactly which search queries lead users to each of your pages with detailed performance metrics.
- Complete query-to-page relationships
- Performance metrics per query
- Page-specific search insights
- User intent analysis
Advanced Filtering
Filter data by specific pages, queries, or other criteria to focus your analysis on relevant insights.
- Page-specific filtering
- Query term filtering
- Date range filtering
- Device and country filters
Performance Tracking
Track how specific queries perform for individual pages over time to identify trends and opportunities.
- Query performance trends
- Page ranking changes
- CTR improvement tracking
- Click volume analysis
Flexible Sorting
Sort data by clicks, impressions, CTR, or position to identify the most important queries for each page.
- Sort by any metric
- Ascending or descending order
- Quick identification of top performers
- Easy comparison across queries
How to Use Search Terms by Page Analysis
Follow this systematic approach to get the most value from your search terms by page analysis. Each step helps you understand user behavior and identify content optimization opportunities.
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Identify Your Top Pages
Start by looking at your highest-performing pages to understand which queries drive the most traffic.
What to look for:
- Pages with the highest total clicks
- Pages with the best average CTR
- Pages ranking well for multiple queries
- Pages with diverse query types
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Analyze Query Patterns
Examine the types of queries that lead to each page to understand user search intent.
What to look for:
- Question-based queries (how, what, why)
- Informational queries (guide, tips, tutorial)
- Commercial queries (buy, price, review)
- Navigational queries (brand name, specific product)
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Identify Optimization Opportunities
Look for queries with high impressions but low CTR, or queries ranking well but with room for improvement.
What to look for:
- High impressions, low CTR queries
- Queries ranking on page 2-3
- Queries with declining performance
- Missing queries you should target
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Optimize Content Accordingly
Use your findings to optimize page titles, meta descriptions, headings, and content to better match user search intent.
What to do:
- Update page titles to include top-performing queries
- Optimize meta descriptions for better CTR
- Add content sections for missing query types
- Improve internal linking for better rankings
Understanding the Dashboard
The Search Terms by Page dashboard presents your query-to-page data in an organized, easy-to-analyze format. Learn how to interpret each section for maximum insight.
Data Table Structure
Each row in the table represents a specific query-to-page relationship with key performance metrics:
Page URL
The specific page that received traffic from the search query
Search Query
The exact search term that led users to the page
Clicks
Number of clicks this specific query generated for this page
Impressions
Number of times this query appeared in search results for this page
CTR
Click-through rate for this specific query-to-page combination
Position
Average ranking position for this query-to-page combination
Filtering Options
Use these filters to focus your analysis on specific aspects of your search performance:
Export Options
Export your search terms by page data in multiple formats for detailed analysis, content planning, and reporting.
Common Use Cases
Here are practical ways to use search terms by page analysis in your SEO and content optimization strategy. These use cases will help you get maximum value from your query-to-page data.
Content Optimization
Identify which queries drive traffic to each page and optimize content to better match user search intent and improve rankings.
Title and Meta Description Optimization
Use top-performing queries to optimize page titles and meta descriptions for better CTR and relevance.
Internal Linking Strategy
Identify pages that rank for similar queries and create strategic internal links to improve overall site performance.
Content Gap Analysis
Find queries that drive traffic to competitor pages but not yours, identifying content opportunities.
User Intent Analysis
Understand what users are looking for when they find your pages and ensure your content matches their expectations.
Keyword Cannibalization Detection
Identify when multiple pages are competing for the same queries and consolidate or differentiate content accordingly.
Pro Tips for Search Terms by Page Analysis
Focus on High-Volume Queries
Prioritize optimizing for queries with high impressions and clicks, as these have the biggest impact on your traffic.
Track Performance Changes
Regularly monitor how query performance changes over time to identify trends and optimization opportunities.
Use Filters Strategically
Filter by specific pages or query types to focus your analysis on the most relevant insights for your goals.
Look for Quick Wins
Focus on queries ranking on page 2-3 that could easily move to page 1 with minor optimizations.
Troubleshooting
Having issues with your Search Terms by Page analysis? Check these frequently asked questions for quick solutions to common problems and questions.
Frequently Asked Questions
Why are some pages showing very few queries?
Pages with few queries can occur when:
- The page is new and hasn't accumulated much search data yet
- The page has very specific content with limited search volume
- Your date range is too narrow
- Filters are too restrictive
Try expanding your date range or removing some filters to see more data.
How do I know which queries to optimize for?
Focus on queries that have high impressions but low CTR, or queries that are ranking on page 2-3. These represent the biggest opportunities for improvement.
Can I see how query performance changes over time?
Yes! Use the date range filter to compare performance across different time periods and identify trends in your query performance.
What's the difference between this and the main dashboard?
The main dashboard shows overall performance metrics, while Search Terms by Page shows the specific queries that drive traffic to each individual page, giving you granular insights for content optimization.